Post by account_disabled on Feb 25, 2024 0:29:22 GMT -5
The have been appearing in the wild for well over a year. In some cases you might not even realize that a result isnt organic. Consider for example the following set of results on desktop. Can you spot the Indepth Articles On desktop results there are no visual markers separating Indepth Articles from organic results even though these results are powered by two different aspects of the algorithm. From the source code markers we can see that the answer is three results which displace one organic result Another example is Twitter results.
Youve probably seen the Twitter carousel which is a visually Czech Republic Mobile Number List distinct format with three tweets but have you seen a result like this one on a search for cranberry At first glance it looks organic except for the Twitter icon but this result is a vertical result pulled directly from the Twitter data feed. It is not subject to traditional organic optimization and ranking factors. All of this is to say that organic real estate has been shrinking for quite a while giving way to vertical results Knowledge Graph results and other rich features.
Google will continue to experiment and we can expect that some SERPs will continue to shrink. Where the data suggests that one answer is enough we may only se one answer at the cost of organic results. Search intent vs. opportunity Its easy to let our imaginations run wild but we have to consider intent. The vast majority of searches are never going to have one definitive answer and some queries arent even questions in the traditional sense. From an SEO and content standpoint I think we have to expand our idea of informational search intent vs. transactional or navigational using the classic model. Some questions are factual and can be answered by the everexpanding Knowledge Graph. Pi Day still shows organic results but the Knowledge Card gives us a definitive answer... Here organic opportunity.
Youve probably seen the Twitter carousel which is a visually Czech Republic Mobile Number List distinct format with three tweets but have you seen a result like this one on a search for cranberry At first glance it looks organic except for the Twitter icon but this result is a vertical result pulled directly from the Twitter data feed. It is not subject to traditional organic optimization and ranking factors. All of this is to say that organic real estate has been shrinking for quite a while giving way to vertical results Knowledge Graph results and other rich features.
Google will continue to experiment and we can expect that some SERPs will continue to shrink. Where the data suggests that one answer is enough we may only se one answer at the cost of organic results. Search intent vs. opportunity Its easy to let our imaginations run wild but we have to consider intent. The vast majority of searches are never going to have one definitive answer and some queries arent even questions in the traditional sense. From an SEO and content standpoint I think we have to expand our idea of informational search intent vs. transactional or navigational using the classic model. Some questions are factual and can be answered by the everexpanding Knowledge Graph. Pi Day still shows organic results but the Knowledge Card gives us a definitive answer... Here organic opportunity.